10 Reasons You Need to Hire a Copywriter Immediately

There are a million reasons to hire a copywriter, and in my opinion, every business on the planet needs one. But, how do you know if hiring one is right for you?

Here are 10 Powerful Reasons Why You Need to Hire a Copywriter Immediately. 

A short while ago, I came across a quote that said; Your website is your storefront, and your copy is the salesperson. This struck a chord with me because it perfectly captures the importance of finding a good copywriter in today's digital world and finding that “salesperson” who takes the time to understand your brand voice and knows how to sell your products or services effectively is key. Finding a good copywriter who knows how to leverage proven techniques, frameworks, and powerful formulas is incredibly important to help a business succeed because copywriters write more than just words, they write words that move the needle in the right direction, and in my opinion, good copywriters don't get the attention and credit they deserve for writing copy that persuades prospect to click, download, buy or sign up. Copywriters can communicate your USP more effectively which leads to better conversion.

In this blog post, I compiled 10 reasons you should consider hiring a copywriter. If your budget allows it, do not skip this crucial element of your brand strategy, trust me, it will be worth every penny!

So, without further ado, here are 10 powerful reasons why you need to hire a copywriter right away:

1. Brand Strategy

Every successful business on the planet has used a brand strategy. I would go as far as to say that a brand strategy is what has made these companies very successful. I can tell when a company has invested in brand strategy. It encompasses every aspect of the business, from its logo to its messaging and, even its customer service. And within that strategy lies the Brand Voice, the voice that communicates that brand’s values and mission to the world. This is where a copywriter can truly shine. My favorite part about brand strategy is hiring a copywriter because copywriting is an important component of a brand's strategy. Copywriters can help you convey the essence of your brand, and define your unique selling proposition, tone of voice, and overall messaging strategy. They can help you forge a deeper and more meaningful connection with your customers, which studies show affects their purchasing decisions. Copywriters speak to people in a way that moves them to action and creates loyalty toward the brand. This will not only create a strong and consistent brand image but also help differentiate your brand and become memorable which in return boosts the conversion rate.  

2. Expertise

Not all copywriters are created equal, and in this case, not every copywriter is equipped with the right training or knowledge necessary to help businesses grow. This is why it is important to hire a skilled copywriter with the right skill set, let me explain. A copywriter can go from someone who only writes content, for blogs, articles, social media copy, or any piece of copy designed to inform and educate to a copywriter who has the power to move mountains and drive a sea of people to take action using powerful words! (Ok, this sounds a bit dramatic) but you get the gist. It takes a lot more than just writing words to be a good copywriter. A skilled copywriter knows there’s psychology behind persuasive writing and knows the impact of certain words, they know how to tap into the emotions by speaking to their pain points. They have a big understanding of marketing principles to craft messaging that resonates and clicks with potential customers. By hiring a copywriter with expertise, you are getting well-written copy with strategic and intentional messaging that leads to good results. They know how to create a narrative that hooks your audience and compels them to take action. In digital marketing, there is a phrase that says: Speak to everyone and you speak to no one! The same principle applies to copywriters. A skilled copywriter who specializes in your niche or industry is even better, you are ensuring that your messaging is tailored specifically to your target audience. This increases the chances of conversion and establishes credibility.

3. The Art of Persuasion

Persuasion is a powerful tool in marketing, serving as one of the most effective ways to boost conversions. Leveraging proven techniques compels audiences to take meaningful action. It leverages techniques like scarcity (“Only one seat left at this price!”), urgency, (Hurry! Sale ends at midnight tonight!”) and my favorite one, reciprocity (Download this free ebook). The art of persuasion makes copywriters who know how to use it effectively worth their weight in gold! A skilled copywriter knows exactly how and when to use it. Persuasion taps into the human psyche which is why using things like reviews, testimonials, and case studies in your marketing material is so effective in convincing people, it creates a compelling argument that people can't refute. A good copywriter who knows how to persuade effectively will result in prospects taking action. They call it the art of persuasion for a reason, when used correctly all bets are off, and I will go as far as to say that you can sell anything with this technique alone. Before I knew anything about copywriting, I came across a woman from Switzerland who had a fantastic written sales page for her business It was extremely persuasive and hooked me! I didn't know it then, but I was being persuaded into making a purchase. This goes to show the power of persuasion in copywriting it seems effortless when you are speaking to a target audience. This woman later disclosed that her small business had made her a millionaire! I knew right there that her sales page had played a huge role in her success. Luckily for me, I went on to learn, exactly how to write the same sales page. The art of persuasion is a powerful tool that when implemented correctly, you can sell almost anything to anyone, including selling ice to Eskimos as the saying goes. 

4. Brand Voice

Every major brand has a voice, whether bold and sassy or friendly and relatable. A Brand Voice is essential in connecting with your target audience. It gives your brand a voice and personality, helps you communicate more effectively, and makes your brand memorable. This is why advertising campaigns have used jingles and slogans for nearly 100 years. These catchy phrases and jingles are designed to stick in our memories and make us associate them with a product or brand. They were created to help people remember their brand and help advertising campaigns become more successful. A powerful brand voice can quickly and effectively communicate your company's personality, values, and unique selling points. In copywriting, a brand voice is defined by a language style that includes human-like characteristics, and you have to ask yourself, is your brand voice friendly, professional, witty or empathetic, bold, and innovative? You should also define your brand voice with your choice of words and decide if your business is formal vs. casual, technical vs. simple. Slangs and jargon are also part of a brand voice. A skilled copywriter can help you define and establish the voice based on the customer avatar. Having a brand voice means you can pair it with your brand design to create a cohesive and memorable brand image that ensures harmony across all your marketing channels. 

5. Formulas

In copywriting, we have a huge arsenal of techniques, and formulas to get customers hooked and keep them engaged until the final call to action. Some of the most popular include the problem-solution formulas, where you present a common problem your target audience faces and quickly offer your product or service as the solution. But because I want to keep this post quick and to the point, (also I do not want to give away all of my techniques and secret formulas!) I have to point out that these formulas have made people millionaires, with no exaggeration! Yes, I know someone who became a millionaire by implementing these formulas in her copywriting material. I saw how she grew her business from zero to a multi-million dollar company! These are very powerful formulas that have real power in getting your prospect to do exactly what you want them to do. If you want your business to grow, this expertise alone is worth hiring a copywriter for. Consider this a secret weapon in your brand strategy, this is in my opinion the most important tool to have in any business when it comes to promoting your product or service, one of the most critical aspects is effective copywriting and these formulas are what make them the most effective. You could have an amazing product or service, but without the art of persuasive copy tends to fall flat. These formulas have proven to be so successful that they have made people millionaires. That's the kind of impact these formulas can have.  So what makes them so effective? These formulas tap into human psychology and trigger specific emotions and desires that make people take action. 

6. Scientific Principles

Aside from using psychological triggers and specific formulas to write copy, a great copywriter will also utilize valuable science-based principles that speak directly to specific parts of the brain people use to make rational decisions. These science-based techniques focus on psychology, behavior, and decision-making. One basic example of this principle used in direct response copywriting is Authority. People trust experts, credible sources, and well-known brands. And the reason why we list things like industry certifications, endorsements, expert testimonials, or anything that signals expertise.  Another key element of effective copywriting is using Social Proof to persuade potential customers to take action. Social proof can come in many forms, like reviews, customer testimonials, or even displaying the number of satisfied customers you have served. People are more likely to trust and buy from a company if they see that others have had positive experiences with them. It taps into the psychological concept of social influence, where people tend to follow the actions of others. Another powerful principle is Storytelling- Humans have been telling stories for thousands of years, and this powerful tool still holds in marketing today. Effective copywriters use storytelling because it speaks to emotion. One example would be customer success stories. They evoke feelings of empathy, nostalgia, or excitement. And most importantly, they encourage people to take action. 

7. Research Analysis

A well-researched piece of content can help you build a compelling argument for your target customer on any topic. A great copywriter will leverage many different sources for their research, including articles, studies, and interviews to build a strong foundation of information. But, a skilled copywriter will go further than that. They will do more than regurgitate facts and figures; they will analyze the data to find unique insights and angles using powerful tools like psychographics to speak to a specific demographic. Psychographics  (which refer to the attitudes, beliefs, values, and interests of a particular group of people) helps copywriters have a better understanding of a target customer's needs and motivations, allowing them to create content that is more original, more tailored, and deeply resonates with their audience. This process also helps copywriters identify and eliminate any fears and doubts a prospect might have about your product or service. I think it's worth it for business owners to invest time and money to get to know their customers better because it becomes easier for business owners to know who they are speaking to and what they are looking for. This compiled information can then be used to create content that captures their attention and drives them to take the desired action that you want them to take. It's not just about writing words it's also about understanding the psychology and behavior of your target audience to craft content that truly connects with them, and when you connect with them on a deeper level, the result is customer loyalty.

8. SEO

While not every copywriter is an SEO expert, a good copywriter will at least be versed in the basics of using SEO, which is keyword research to be able to use keywords naturally in the copy that they write and knowing how to optimize title tags, meta descriptions and headers (H1, H2, etc.) is key to creating copy that is both engaging and searchable. By incorporating SEO techniques into your copy, you can increase the visibility of your content and attract more potential customers. This alone is a great reason to work with a copywriter or hire one full-time. But SEO serves many purposes. It drives organic traffic to your site, which helps businesses rank better and gives you better ROI Compared to Paid Ads. A skilled copywriter will create quality content optimized with SEO to attract leads and keep them engaged. SEO is a good way for small businesses to build brand awareness without spending money to run ads. 

9. Trust and Credibility

Authenticity is everything right now, especially when buying things online. In fact building trust has never been more important with consumers since we are constantly bombarded with offers. It's no longer just about having a good product or service, it's also about how you present your messaging and brand. A skilled copywriter will ensure your copy is cohesive across all communication channels. In the  (Unlock the Power of Your Brand Voice) article I wrote previously, I talk about one of the reasons that companies fail is because they don't invest in hiring a skilled copywriter that can help them develop a solid messaging strategy, yes your brand voice is that important. Because it speaks directly to your customer's pain points, it will help eliminate any doubts and fears they may have about your product or service. And when those fears are eliminated, a prospect will be more confident in moving forward with their purchasing decision. A copywriter understands the psychology behind messaging and knows how to craft copy that builds trust and strengthens the emotional connection. Trust and credibility build loyalty. This is what turns a customer into an irrational loyal fan, take me for an example, I have been an iPhone user since the very beginning and haven't been able to break away from being an iPhone user for years now, despite the numerous new and improved android phones that have come out. It's this type of irrational loyalty that helps businesses continue to thrive. Business owners need to understand the power of words in their marketing efforts. The content you put out into the world can either make or break your success. And when it comes to converting potential customers into loyal fans, trust and credibility are key.

10. ROI

In essence, hiring a copywriter will yield a great return on your investment. Provided you hire someone who is skilled and has the knowledge and understanding of these core principles that make copywriting very powerful. Think of copywriting as the fuel to a car. Without it, your marketing efforts won't go as far and reach their full potential. Effective copywriting drives people to take action. Whether it's creating compelling headlines, crafting persuasive calls to action, or mastering the art of storytelling, a skilled copywriter can help boost your conversions and sales and will ensure that every word used in your marketing efforts has maximum impact, which makes hiring a copywriter in my opinion worth every penny! 

While copywriters can do so much more, These are some of my top 10 reasons you need a copywriter stat! Don't underestimate the power of words, and don't underestimate what a copywriter can do for your business growth. 

If you need someone to help you with: 

Content Writing (social media captions, newsletters, content, emails, etc.)

• Launch Copy (emails, ads, sales pages, & landing pages)

• Branding Strategy (brand voice guide & positioning)

• Email Marketing 

• Lead Magnet 

• Writing Case Studies & Press Releases

• E-commerce Copy + Product Descriptions

This and much more!

As a business owner, you may feel like you can handle all aspects of your business on your own. After all, your passion and vision drive everything forward. However, when it comes to written content, it's important to recognize the value of a professional copywriter. This is where I come in. I specialize in direct-response copywriting and have been formally trained in all aspects of digital marketing and copywriting.

If you want to know more, contact me today, and we can discuss how I can elevate your business through effective and persuasive content.

Click the link below!