Direct Response Copy That Removes Doubt and Drives Action
Backed by digital marketing principles, I help brands clarify their message, overcome objections, and move people to take action.
Hi! I'm Irene, a copywriter & digital marketer from Los Angeles.
I specialize in direct response copywriting, with roots in digital marketing
My focus is simple: remove friction, address real objections, and make the decision to move forward feel clear and confident.
Every project starts with understanding your audience, how they think, what they value, and identifying where the hesitation lies. From there, I shape messaging that aligns with your brand voice while guiding people toward action with intention, not pressure.
Using key psychological triggers. I implement techniques that have been tried, tested, and proven to work. I get inside your prospect's mind and write copy that speaks to their core values and addresses their pain points. This results in higher conversion rates and a strong connection between you and your target audience.
So, What is Direct Response Copywriting, You Ask?
If you're unfamiliar with direct response copywriting, in short, it's often summarized as the art of persuasion.
This style of writing uses specific techniques that motivate immediate action. This is achieved through persuasive language, strong CTAs, and a deep understanding of consumer psychology.
As a direct-response copywriter, we are trained to understand what motivates people to act on an emotional level. We know how to create a sense of urgency, address objections quickly, and build trust, which can significantly influence buyers' intentions.
But, How Do You Know if Direct Copywriting is Right for You?
Let's face it, if you're in the business of selling anything, you need direct response copywriting to help your business convert.
If you're trying to convince someone to buy your product or help you sell your services, or simply getting them to sign up for an email list, the words you use and how you use them matter!
Hiring a content writer won't do; you need a direct response copywriter who can help you move the needle, and that is where I come in.
My Process
Before a single word is written, I dive into your brand and what you offer, clarifying your messaging and making sure it aligns with your brand voice.
From there, I craft copy that moves people to take action, helping you achieve the results you’re aiming for, whether that’s more conversions, stronger engagement, or clearer messaging across your funnel.
Get in Touch
We will start with a discovery call to delve into the details of your project. I will ask about your business, target audience, and goals in this conversation.
Research
After defining the project scope clearly, I will conduct my research. This stage involves acquiring insights into your industry, analyzing competitors, and pinpointing the target audience.
Writing & Review
This is where the magic happens! I'll craft captivating copy, and then we'll collaborate to refine it to perfection in a review session.
Voilà!
Once the final copy is ready, I will share all the completed materials with you, enabling you to confidently proceed with your marketing efforts.
Discover what I can do for you today!
Testimonials
“
Irene was the writer I found when I was looking for someone to write for my non-profit bio, I was astounded by how well she wrote my story. If anyone needs someone who can rewrite your bio and pays attention to detail. Look no further, professional and honest.
Marc CoronelAmbassador | Circle of COREUCLA CORE Kidney Health ProgramDivision of Nephrology | Department of MedicineDavid Geffen School of Medicine
“
“Irene is an incredible writer. Her writing skills are second-to-none and she is punctual, very creative, and was perfectly on time with all her projects for me. Her grammar skills are to die for. Especially on a project that is so writing-focused, Irene is easy to recommend. Great quality, structure, & balance! She is a pleasure to work with“.
Fiver Client
If You Want A Blooming Business, You Need Direct Response Copywriting, Period.
Ready to work with me?